“You’re probably here because something’s not working. Don't worry. You’re in the right place.”
Experience
Company
AFRY Experience Studios
Role
UX design intern
Time
March 2023 - June 2024
UX design intern
- I worked with UX designers, developers, stakeholders, and users to improve a complex system for the agency MSB.
- Ran 8 user interviews, uncovering insights that shaped future designs and usability improvements. The findings now help onboard new team members.
- Used visual storytelling to share insights, which inspired a new vision for the system.
- Connected design concepts to user needs and business goals, earning stakeholder trust.
- Led 3 workshops with stakeholders, users, and the team, gaining approval to explore innovative concepts.
- Created prototypes and redesigned features based on user feedback that improved the system and impressed users.
Company
GIL
Role
Administrative coordinator, team leader and personal assistant
Time
Okt 2014 - Ongoing
Administrative coordinator, team leader and personal assistant
- I coordinate purchasing, inventory, invoices, and scheduling.
- I support budget planning, receipt reporting, and vacation planning.
- I manage meetings and keep communication smooth between users, assistants, and the office.
- Over time, I took on more, like recruitment, onboarding, and team coordination.
- In practice, I lead daily operations and help things run better.
Company
Frösunda
Role
Personal assistant
Time
May 2010 - Aug 2019
Personal assistant
- Assisted people in enhancing their daily routines.
- I worked closely with assistants and caretakers to keep everything running smoothly.
Education
School
University of Gothenburg
Place
Gothenburg
Time
Jan 2025 - June 2025
Judgement and decision-making
- I learnt about how we judge situations and make decisions.
- I discovered why some strategies are better in different situations, how we think about risks, and how decisions about fairness and right or wrong are made.
- I also learnt about nudging. This strategy helps people make better choices by understanding how they think. It doesn’t take away their freedom to choose but gently guides them. Since we’re often influenced by biases, nudging is an effective way to help users avoid poor decisions and improve their experience.
School
Yrgo
Place
Gothenburg
Time
Jan 2022 - Jun 2024
User experience design
- This program gave me a strong understanding of people's needs in relation to products, services, and experiences.
- I learnt to collect and analyse data and turn it into insights that led to new ideas. I developed these ideas into prototypes, where we focused on testing and improving them.
- I learnt to create responsive design. I also explored service design. I learnt to connect brand values, business strategies, and design to create effective user-centred solutions.
- I learnt to focus on finding practical solutions that meet the needs of users, businesses, and society.
- I worked both independently and as part of a team.
- My internship gave me valuable industry experience and allowed me to apply my learnt skills to real projects.
School
Hermods
Place
Distance
Time
January 2021 - June 2021
Digital design
- I gained practical skills in digital creation using Adobe Creative Cloud programs.
- I explored digital expressions through case-based work.
- I learnt how to create visually appealing products and services.
School
University of Gothenburg
Place
Gothenburg
Time
January 2010 - June 2010
Cultural encounters and middle eastern religions
- This education helped me understand how culture and religion shape how people interact with digital products.
- I learnt about the role of religion in the Middle East, both in the past and present day.
- I took part in discussions about how religion affects people and communities.
- I studied cultural meetings, conflicts, and peace efforts in the region. I also gained knowledge of the religious and political situation in the Middle East.
Certificates
Interaction design foundation
Accessibility: How to design for all
- I learnt how to make accessibility part of every design and development process. This makes products feel meaningful and usable for everyone, regardless of disabilities.
- I learnt how to create designs that follow and go beyond accessibility rules, making them easier to use.
- I learnt how to design products for people with visual, hearing, cognitive, or mobility challenges using assistive tools.
- I learnt how to set up accessibility programs to keep products usable for everyone.
Tools in my kit
I love to learn new things. So this kit will grow and become stronger with time.
- User Research
- User testing
- Accessibility
- Cyber security
- Service design
- Design thinking
- Strategy
- Nudging
- Presentation
- UX copy
- Stakeholder management
- Business design
- Lean UX
- Dovetail
- Figma
- Miro
- Adobe Creative Cloud
- Design sprint
- UI design
- Design system
- Information architecture
- Wireframing
- Prototyping
- User flows
- User journeys
- Google analytics
- Hot jar
- Workshops
- Mockups
- Microsoft 365 CoPilot - AI