“You’re probably here because something’s not working. Don't worry. You’re in the right place.”
Experience
Company
AFRY Experience Studios
Role
UX designer - intern
Time
March 2023 - June 2024
UX designer
- Mapped user groups and gathered new, groundbreaking insights in a complex system with over 10 000 of users for MSB, the Swedish Civil Contingencies Agency.
- Created and presented user-centered artifacts that went beyond expectations, shaping strategic decisions and giving the team and stakeholders a clear understanding of research’s value while laying the foundation for future decision-making.
- Led and facilitated design work alongside product owners, developers, designers, users, and business representatives in an agile environment.
- User testing and analysis showed higher engagement and faster, more intuitive workflows.
Company
GIL
Role
Administrative coordinator, team leader and personal assistant
Time
Aug 2012 - Ongoing
Administrative coordinator, team leader and personal assistant
- Improving people’s experiences by helping them achieve independence and freedom in everyday life.
- I coordinate purchasing, inventory, invoices, and scheduling.
- I support budget planning, receipt reporting, and vacation planning.
- I manage meetings and keep communication smooth between users, assistants, and the office.
- Over time, I took on more, like recruitment, onboarding, and team coordination.
Company
Frösunda
Role
Personal assistant
Time
Aug 2010 - Aug 2013
Personal assistant
- Improving people’s experiences by helping them achieve independence and freedom in everyday life.
- Healthcare-intensive responsibility that required clear communication between healthcare staff and other agencies.
Education
School
University of Gävle
Place
Gothenburg
Time
June 2025 - Aug 2025
Climate change and sustainability
- I learnt how people see their own and others’ impact on the environment.
- I explored why people react to climate challenges and how they behave in social and resource-related dilemmas.
- This helps me as a UX designer to create experiences that guide people toward sustainable choices and make climate-friendly decisions easier.
School
University of Gothenburg
Place
Gothenburg
Time
Jan 2025 - June 2025
Judgement and decision-making
- I learnt about how we judge situations and make decisions.
- I discovered why some strategies are better in different situations, how we think about risks, and how decisions about fairness and right or wrong are made.
- I also learnt about nudging. This strategy helps people make better choices by understanding how they think. It doesn’t take away their freedom to choose but gently guides them. Since we’re often influenced by biases, nudging is an effective way to help users avoid poor decisions and improve their experience.
School
Yrgo
Place
Gothenburg
Time
Jan 2022 - Jun 2024
User experience design
- This program gave me a strong understanding of people's needs in relation to products, services, and experiences.
- I learnt to collect and analyse data and turn it into insights that led to new ideas. I developed these ideas into prototypes, where we focused on testing and improving them.
- I learnt to create responsive design. I also explored service design. I learnt to connect brand values, business strategies, and design to create effective user-centred solutions.
- I learnt to focus on finding practical solutions that meet the needs of users, businesses, and society.
- I worked both independently and as part of a team.
- My internship gave me valuable industry experience and allowed me to apply my learnt skills to real projects.
School
Hermods
Place
Distance
Time
January 2021 - June 2021
Digital design
- I gained practical skills in digital creation using Adobe Creative Cloud programs.
- I explored digital expressions through case-based work.
- I learnt how to create visually appealing products and services.
School
University of Gothenburg
Place
Gothenburg
Time
January 2010 - June 2010
Cultural encounters and middle eastern religions
- This education helped me understand how culture and religion shape how people interact with digital products.
- I learnt about the role of religion in the Middle East, both in the past and present day.
- I took part in discussions about how religion affects people and communities.
- I studied cultural meetings, conflicts, and peace efforts in the region. I also gained knowledge of the religious and political situation in the Middle East.
Certificates
Interaction design foundation
Accessibility: How to design for all
- I learnt how to make accessibility part of every design and development process. This makes products feel meaningful and usable for everyone, regardless of disabilities.
- I learnt how to create designs that follow and go beyond accessibility rules, making them easier to use.
- I learnt how to design products for people with visual, hearing, cognitive, or mobility challenges using assistive tools.
- I learnt how to set up accessibility programs to keep products usable for everyone.
Tools in my kit
I love to learn new things. So this kit will grow and become stronger with time.
- User Research
- User testing
- Accessibility
- Cyber security
- Service design
- Design thinking
- Strategy
- Nudging
- Presentation
- UX copy
- Stakeholder management
- Business design
- Lean UX
- Dovetail
- Figma
- Miro
- Adobe Creative Cloud
- Design sprint
- UI design
- Design system
- Information architecture
- Wireframing
- Prototyping
- User flows
- User journeys
- Google analytics
- Hot jar
- Workshops
- Mockups
- Microsoft 365 CoPilot - AI